Built in Baja.
Built to scale.
From Chicago's corporate marketing world to Baja's boutique businesses, FireHorse Rayo is a founder-led studio for businesses that want the quality of a top-tier agency and the attention of a trusted partner — not just another number.
The founder
One person, every discipline — by design
FireHorse Rayo is a studio built exclusively for small and mid-sized businesses, founder-led by Natalie Tuminello. She brings over 15 years of marketing experience in Chicago's corporate world, including work with publicly traded companies. That background means real credibility from day one — every client's work handled personally, in-house, never handed off to someone else to figure out.
Boutique Quality
High-caliber delivery. No junior hand-offs, no account-manager telephone game.
Affordable, Not Compromised
Boutique-agency craft at a price built for small and mid-sized businesses, not enterprise budgets.
Bilingual & Bicultural
Native-English service for expat owners, and Spanish with real Mexican roots and presence.
Built as Partners
Every project includes ongoing Hosting & Concierge support, so the relationship keeps working long after launch — not a one-and-done handoff.
Vision
To be the trusted digital partner businesses turn to when they're ready to stand out.
We combine bold design, smart strategy, and a level of personal partnership our clients can't find elsewhere.
Mission
We brand it. We build it. We market it. We host it.
FireHorse Rayo helps small and mid-sized businesses launch and grow online — from a first logo to a full digital ecosystem — with the quality of a top-tier agency and the personal attention of a trusted partner.
What we won't compromise on
Clarity over jargon
We explain everything in plain language. No corporate fluff.
Built around your vision
We start with what you want your brand to say and do, then build the strategy and system to get you there — never a template with your name dropped in.
Design with intention
Every choice — color, word, structure — serves your business goal.
Real results, measurable
We track what matters and show you the numbers.
Partnership, not vendor
We think like an extension of your team.
Built in Baja, built to scale
Local roots, global ambition.
Rooted locally. Built for clients everywhere.
We work closely with independent and growing businesses in our home region — boutique hotels, vacation rentals, real estate teams, restaurants, and wellness brands — and extend that same studio remotely to small businesses across the United States.
